Information Impedance Matching
RF Signal Impedance Mismatch
Z₁ = 50Ω
Z₂ = 100Ω
Impedance mismatch causes signal reflection at the junction
Information Transfer to Human Cognition
data:
42.3%
growth
Q3
vs
31.2%
Q2...
Show Text Transfer
Show Visualization Transfer
~15%
Text Absorption Rate
~95%
Visualization Absorption Rate
Plain Text = High Impedance
Serial processing required
High cognitive load
Limited bandwidth
Most information passes through unabsorbed
Requires conscious decoding
Data Viz = Matched Impedance
Parallel visual processing
Pre-attentive pattern recognition
High bandwidth transfer
Dense input stream → sparse output (high absorption)
Leverages evolved visual system